Hi-Chew Sweets — Japanese Chewy Candy

Hi-Chew is the iconic Japanese chewy candy created by Morinaga & Co. in 1975 — now one of the best-selling confectionery products in the world. The secret is the signature double-layer construction: a soft outer layer that dissolves first, revealing a dense inner chew that releases intense real fruit juice flavour with every bite. Long-lasting, genuinely fruity and unlike any other chew bar available in the UK.

We stock the complete Hi-Chew UK range across single bars, mix bars and bundles.

Hi-Chew single bars — 50g each

Six individual flavour bars in Hi-Chew’s classic 50g format: Strawberry (the world’s most popular Hi-Chew flavour), Mango, Grape, Green Apple, Watermelon and Blue Raspberry. Each bar is a single flavour, ideal for discovering your favourite or stocking up on a known favourite.

Hi-Chew mix bars

Five multi-flavour bars with three flavours per bar — the best way to explore the range: Original Mix 100g (Strawberry, Grape, Lemon — the ideal introduction), Berry Mix 100g (Blue Raspberry, Strawberry, Blueberry), Tropical Mix 100g (Kiwi, Pineapple, Mango), Sweet & Sour 90g (Watermelon, Lemon, Grapefruit) and Exotic Fruits Mix 100g limited edition (Dragon Fruit, Açaí, Passion Fruit). Also available: Fantasy Mix 85g limited edition.

Hi-Chew bundle

5 Flavour Bundle 250g — five individual 50g single-flavour bars, the perfect way to try the full Hi-Chew single bar range or gift a Hi-Chew fan.

What makes Hi-Chew different?

Hi-Chew’s double-layer construction is what sets it apart from every other chew bar — the outer layer is almost powdery soft and dissolves quickly, the inner layer is dense and intensely flavoured, releasing real fruit juice gradually over a long, satisfying chew. No other chewy candy delivers this combination of texture and flavour intensity. Invented in Japan in 1975, loved worldwide ever since.