Red Band Sweets — Swedish Fish & Novelty Gummies

Red Band is a Swedish confectionery brand with a history stretching back to the 1950s — best known as the original creators of the Swedish Fish, the iconic fish-shaped gummy sweet that became a global phenomenon. The Red Band range combines classic gummy formats with bold fruity flavours, fun novelty shapes and a genuinely distinctive Swedish confectionery character.

We stock three Red Band products — all share bags at great value prices.

The Red Band range

Swedish Fish Original 100g — £1.49 — the original iconic fish-shaped gummy sweet; soft, smooth and with a unique berry flavour that has been a global classic since the 1950s. A genuine retro discovery for UK sweet fans. Dizzy Dolphins 90g — £1.39 — dolphin-shaped gummy sweets with a sour sugar coating and sweet bubblegum flavour inside; tangy, fun and genuinely moreish. Sour Starfish 90g — £1.39 — starfish-shaped gummy sweets with a seriously sour fruity coating; the boldest and most intensely sour product in the range.

Why Red Band?

Red Band invented the Swedish Fish — one of the most recognisable gummy sweets in the world — and their range continues to deliver the same commitment to distinctive flavours and fun formats. The Swedish Fish in particular is a genuine discovery sweet for UK shoppers who haven’t tried it: the unique berry flavour and smooth, dense texture are unlike any standard gummy available on the British market.