Peeps Marshmallow Sweets — American Import

Peeps are one of America’s most iconic confectionery brands — soft, fluffy sugar-coated marshmallow chicks and bunnies made by Just Born Inc. since 1953. Originally an Easter staple across the USA, Peeps have grown into a year-round American candy phenomenon, with dozens of seasonal and limited-edition flavours released every year. We’re now stocking a selection of the most popular Peeps varieties in the UK for the first time.

All Peeps are made with Just Born’s signature soft marshmallow texture and bright sugar coating — light, sweet and genuinely fun.

Classic Peeps

Yellow Chicks 5 Pack 42g — £2.99 — the original; the iconic soft yellow marshmallow chick that started it all in 1953. Pink Bunnies 4 Pack 42g — £2.89 — the classic bunny shape in a charming pink sugar coating. Blue Bunnies 4 Pack 42g — £2.89 — the same beloved bunny in a vivid, eye-catching blue.

Limited-edition flavours

Party Cake 5 Pack 42g — £2.99 — sweet vanilla birthday cake flavour with sprinkle notes; one of the most popular Peeps limited editions. Cotton Candy 5 Pack 42g — £2.99 — the fairground cotton candy experience in marshmallow form; light, sweet and nostalgic.

Collaboration editions

Dr Pepper 5 Pack 42g — £2.99 — the iconic Dr Pepper 23-flavour blend in a Peeps marshmallow; a genuinely surprising and delicious collaboration. Pop Tarts Frosted Strawberry 15 Pack 127g — £4.99 — the biggest Peeps pack; 15 marshmallow chicks infused with the beloved Pop Tarts Frosted Strawberry flavour.

Why Peeps?

Peeps are a genuine piece of American confectionery culture — the kind of sweet that’s immediately recognisable to anyone who has spent time in the USA and completely novel to anyone trying them for the first time in the UK. The soft marshmallow, the sugar coating and the fun shapes make them a brilliant gifting sweet, Easter treat or simply a curiosity worth trying. If you’ve seen Peeps online and wondered what the fuss is about, this is your chance to find out.