Charms

Charms is a classic American candy brand best known for its colourful lollipops, fruity sweets and iconic Charms Blow Pops. Originally founded in 1912, Charms became famous for bold fruit flavours, individually wrapped candies and fun, nostalgic treats that have remained popular with sweet lovers for generations. The brand is now part of the Tootsie Roll family, alongside other well-known American confectionery favourites.

The Charms range includes much-loved American sweets such as Charms Blow Pops, Mini Pops, Candy Carnival assortments and fruity lollipops. Charms Blow Pops are especially popular thanks to their “two treats in one” style, combining a hard fruit-flavoured lollipop shell with a bubble-gum centre.

Explore our Charms collection to shop American lollipops, fruity candy, bubble gum lollies and classic USA sweets. Whether you are looking for nostalgic American candy, party sweets, sharing treats or individually wrapped lollipops, Charms offers a bright, fun and flavour-packed range that stands out in any sweet selection.